This is the type of place you come to just eat dessert for dinner and perhaps enlist a friend or three to help devour the gigantic portions. The menu includes savory bites like hamburgers, pizzas, and pasta for lunch and dinner, but the main event here is dessert. There is an additional sweets shop in Times Square and an outpost of Max Brenner in Philadelphia. The flagship Max Brenner in Union Square includes a restaurant and a shop selling pastries, chocolate “shots,” and all sorts of chocolate gifts, including boxes of chocolates, fondue sets, and red and white gingham metal lunch boxes filled with sweet treats. Brenner started a new venture in 2018, the Blue Stripes: Urban Cacao, which emphasizes using the shell, fruit, and pods of cacao to make a variety of products, from dark chocolate to cacao water to cacao flour. Today, Brenner is no longer part of his eponymous chocolate restaurant known for its syringes of chocolate and piping hot “hug mugs” of thick hot chocolate. Named for Brenner (and his lack of hair) and his original partner, Max Fichtman, Max Brenner: Chocolate By the Bald Man was acquired by Israeli food conglomerate Strauss Group in 2001, and the headquarters was moved to New York. Started by Oded Brenner in Ra’anana, Israel in 1996, the chocolate bar concept quickly took off. Large tubes transporting rivers of chocolate from the kitchen to the bar are prominent fixtures crisscrossing the restaurant, and music with singers crooning about chocolate and confections sets the mood. Walking into Max Brenner: Chocolate by the Bald Man is like walking into a real-life rendition of “ Charlie and the Chocolate Factory.” The scent of chocolate wafts through the air, preparing palates for the fanciful feast for the senses that awaits. If you spot any major malfunctions making it impossible to read the content, however, please let us know at editor AT Brenner: A chocoholic chocolate bar like no other. This content has recently been ported from its original home on The AU Review: Food & Lifestyle and may have formatting errors – images may not be showing up, or duplicated, and galleries may not be working. Max Brenner have 41 chocolate bars operating around Australia (and they just opened one in Milton, which will also be serving up free hot chocolates on Friday) and the “drizzle to the max” offering will be available at all of them. Pro tip: they’re doing people as well, so take your boss. And The Hazelnut Hot Chocolate, a nutty blend of creamy coco and smooth hints of hazelnut served in a signature Hug Mug. Max Brenner are also marking the occasion by expanding their already enormous chocolate menu, introducing two seasonal treats: The Baller, which is creamy vanilla ice cream with crunchy crispy caramelised pecans, cornflakes, and gooey salted caramel wrapped in layers of crepes and served with sweet strawberries and a chocolate lick. “Many of our signature dishes feature it, and the Max Brenner logo itself is one continuous chocolate drizzle”. “The chocolate drizzle has been a huge part of the company since its inception, it’s Max’s way of sharing his love of chocolate with all guests”, said GM Yael Kaminski. There’s even a free chocolate feast to win from hashtagging #MAXBRENNERAUS. This is the first time Max Brenner have done such a thing, opening their doors for a drizzle free-for-all that’s pretty much guaranteed to fill Instagram feeds across Australia for days, even months, to come. Yeah, that means anything: avo on toast, a burger, a person, your old Sisqo CD’s, anything.Īnimals and “forbidden items” (we assume they mean hard drugs) are of course off-limits, but pretty much everything else is on the table. Ubiquitous chocolate heaven Max Brenner is doing things a little differently come this year’s World Chocolate Day on Friday 7th July, offering chocolate-lovers the chance to get (almost) anything they want drizzled in the brand’s signature melted chocolate for free.
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